Why del.icio.us is dan.gero.us
Published by Niall Cook July 27th, 2007 in Enterprise bookmarkingIn a very good introduction to Enterprise 2.0, CIO.com (perhaps unwittingly) demonstrates why public social bookmarking systems like del.icio.us are not appropriate and potentially even dangerous as business tools:
Marketing teams could use social bookmarks for competitive analysis to track what a competitor is doing; Sales could use it to learn and share information about targeted companies; knowledge workers could use the technology to track a particular subject such as Exchange Traded Funds or cell phones. What’s more, people can share these lists, and the data lives on even after an employee leaves the company.
Yet how many employees are using them to track sensitive subjects such as these?
8 Responses to “Why del.icio.us is dan.gero.us”
- 1 Trackback on Nov 1st, 2008 at 10:13 pm
- 2 Trackback on Nov 9th, 2008 at 2:54 am
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- 5 Trackback on Dec 16th, 2008 at 1:58 pm
You are quite right Jon.
Firstly, how many employees are using these tools, period?
Then, how many are using them to put business information into the public domain?
Finally, what are their businesses doing to capitalize on this?
How about this one? A friend of mine works at Citibank in the Investment Banking Group. Their VP of IT not only allows their people to use del.icio.us, but he has people internally training on how to use it. Talk about a potential security threat….and people banking at Citi think their investments are safe.
Yikes - that is scary.