Enterprise 2.0 Application Providers are Blogging… Occasionally
Published by Niall Cook April 14th, 2008 in Cogenz, Enterprise bookmarking, Knowledge managementIf they gave prizes for not blogging for over six months, we’d win.
Usually, you’d just think we’d gone into hiding or become one of the first Enterprise 2.0 casualties. But Bill Ives has gone and linked to this blog in a post written for the Fast Forward blog, entitled Enterprise 2.0 Application Providers are Blogging and spoiled all the fun.
Actually, we probably owe Bill a favour. He was one of the first people to become interested in what we are doing and we care about what he has to say. He’s also one of the leading commentators on social software in the enterprise.
So what’s our excuse?
Put simply, we just haven’t had the time to blog. We’re a small team who have had to prioritise our clients and prospects over writing clever thoughts about social bookmarking and Enterprise 2.0 (that doesn’t mean to say we don’t have them, by the way). Don’t fool yourself that it’s easier for small companies to maintain a blog than large ones - the converse is actually true.
Instead, what we’re finding is an increased demand for social software solutions, not just social software. So a lot of what we’re doing right now is helping companies understand where social bookmarking fits into their social software strategy, and how to integrate it with their legacy systems. The good thing is that it’s possible; the bad thing is that it doesn’t leave us much time to blog.
So that’s our story. Take it or leave it. If you want regular insight on who’s doing what with social software then follow people like Bill. If you want to integrate social bookmarking into your existing intranet, knowledge/document management system or even other social software tools, then drop us a line.

Glad to bring you out of hiding so you could talk about all the good things you are doing. Good luck with it. Bill