Fifteen Uses of Corporate Bookmarking
Published by Niall Cook June 3rd, 2007 in Collective intelligence, Enterprise bookmarking, Expertise management, Knowledge managementI’m not sure if R. Todd Stephens is planning another in his two-part "Fifteen Uses of…" social software series (the first being Wikis and Blogs), but I thought I’d pinch his format and chip in with my own Fifteen Uses of Corporate Bookmarking:
- Monitoring news/blog coverage of your company
- Consumer and competitor research
- Identifying subject matter experts within your company
- Connecting with people who share your interests
- Seeing what colleagues are finding interesting right now
- Subscribing to links that your team members are bookmarking
- Finding the most popular pages on your intranet
- Mine tags to classify content and supplement intranet search
- Seeing what a piece of intranet content actually means to staff
- Searching the collective corporate brain (rather than documents that get "published")
- Use the tagging folksonomy to refine the corporate taxonomy
- Capture and share information about clients and prospects
- Track industry trends
- Analyse the connections between employees across teams and geographies
- Identifying potential hires and tracking alumni

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