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Cogenz mentioned in Wall Street Journal

Published by Niall Cook September 12th, 2006 in Cogenz, Publicity

Michael Totty puts enterprise bookmarking on the corporate map with his special report, Information found - and shared, in yesterday’s Wall Street Journal.

Cogenz and Connectbeam are mentioned as two startups working in this area, as well as the more established vendors, IBM, SAP and BEA Systems (although I think only IBM has something available).

Cogenz beta tester and SAP employee Jeff Nolan is quoted extensively.

The article is subscription-only, but here’s a short extract:

Social bookmarking is seen as a simple way to enhance search tools by letting users mark their saved files with their own keywords, called “tags,” which then can be used to organize, recall or distribute the documents. “It’s not complex technology at all,” says Jeff Nolan, director of a strategy group at SAP AG in Palo Alto, Calif., who is testing bookmarking software from two start-ups. “People end up using it and getting great value out of it.”

Social-bookmarking tools get much of their usefulness from the work that users themselves put in, instead of relying on preset categories for organizing information, as traditional information-management tools do. “The secret sauce is the people using them,” says Mr. Nolan


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